“Made in Earth” is how the Chinese brand ICICLE describes its philosophy of a caring fashion ideal, which seeks harmony between human and nature. This symbiotic relationship with nature is rooted in Chinese culture, inspiring ICICLE’s approach to fashion since its creation.
Originally from Shanghai, ICICLE has been paving a new way for ethical fashion since 1997. Designing and creating ethical clothes to be lived in, the way we live on Earth: in harmony with nature. With elegance and awareness.
The brand’s philosophy is perfectly represented by the design choices for ICICLE stores all over China, which are furnished with natural and precious materials, such as solid wood. The floors are in Pietranova, Grassi Pietre exclusive terrazzo, realized with Vicenza Stone elements resulting from natural stone processing, which are thus given a new life. Pietranova is an eco-friendly and sustainable material, created with a mixture of natural stone grit, white Portland cement and water, without any resin or harmful chemicals.
Pietranova provides the perfect uniform and warm background for displaying ICICLE fashion collections, while at the same time contributing to the brand’s environmental-conscious ideal.
Design: Ady Ma – Director of Retail Design & Project – ICICLE