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Francesco Grassi, brand ambassador for working shoes line Brave by Dike

There are lifestyle and job  choices  that  tell stories. Courage, dedication and passion stories that , through their example, inspire those who gets to know them. It is said that behind every successful company there is someone who has made a bold decision.

This did Francesco Grassi who took over the reins of the family business, founded  in the mid ‘800  by his great-grandparents. This made him an ideal candidate to immediately become the brand ambassador of working shoes line Brave Dike.

Francesco Grassi states: "I agreed to take part to Dike storytelling because our companies have a lot  in common, although they deal with very different products: passion moves us, passion  for what we do, with an eye to the  tradition and an eye to the future. In short we are concrete and solid. "

A common attitude to choose unbeaten ways, towards out of the ordinary  goals. Creating beauty is not a  job for everyone.

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