There are lifestyle and job choices that tell stories. Courage, dedication and passion stories that , through their example, inspire those who gets to know them. It is said that behind every successful company there is someone who has made a bold decision.
This did Francesco Grassi who took over the reins of the family business, founded in the mid ‘800 by his great-grandparents. This made him an ideal candidate to immediately become the brand ambassador of working shoes line Brave Dike.
Francesco Grassi states: "I agreed to take part to Dike storytelling because our companies have a lot in common, although they deal with very different products: passion moves us, passion for what we do, with an eye to the tradition and an eye to the future. In short we are concrete and solid. "
A common attitude to choose unbeaten ways, towards out of the ordinary goals. Creating beauty is not a job for everyone.